Cove
For permanent life insurance policy owners

Use the asset you already own.

If you have a whole life, universal life, IUL, or VUL policy, you can borrow against the cash value at 5–8% APR. No credit check. No agent involvement. About a week to fund.

Policy explorer

See what your policy can do.

Four quick inputs. Estimated borrowing power, rate, and impact — all in one place.

Your policy

About three minutes.

$30,000
$5K$150K
$15,000
$0up to $25,500

Showing illustrative numbers. Add your carrier and policy type for a more specific estimate.

What you can borrow

$25,500

About 85–90% of cash value, typical across carriers. You’ve set the slider to borrow $15,000.

Your specific limit depends on carrier and policy type.

What it costs

Estimated APR
7%
Monthly interest
$88
Annual interest
$1,050

Pick your carrier above for a Direct Recognition–adjusted estimate.

What changes

Death benefit reduction
$15,000
Cash value tied up
$15,000
Loan-to-cash-value
50%

Premium continues. Pay interest at least annually and the death benefit returns to full when repaid.

Check my exact rateRead how this works

How it works

Three steps. About a week.

01

We pull your carrier's terms

Your specific carrier's policy loan terms — stated rate, effective cost with Direct Recognition where it applies, and your available loan amount.

02

We compare it to Cove's rate

Same policy, same collateral — but we lend from our own balance sheet, so the carrier doesn't reduce your dividend.

03

You pick the cheaper one

We initiate the loan and it's funded in about a week. Your agent isn't involved unless you tell them.

What major carriers charge

We list rates we can verify.

Carriers don’t usually surface this publicly. We do.

Northwestern Mutual (WL)
StatusDR
Stated rate5.0%
Effective (with DR)~7.0–8.0%
MassMutual (WL fixed)
StatusDR
Stated rate8.0%
Effective (with DR)8.0%
MassMutual (WL adjustable)
StatusNDR
Stated rate5.14–5.81%
Effective (with DR)same as stated
Penn Mutual (WL)
StatusDR, year-11+ offset
Stated rate6.20%
Effective (with DR)~6.2% (years 1–10)
Guardian (WL)
StatusDR
Stated rate~8.0%
Effective (with DR)8.0%
New York Life (WL)
StatusNDR
Stated rate5.33% (variable)
Effective (with DR)same as stated

Source citations at trycove.co/sources.

What you don’t see in marketing.

Lapse risk. If you stop paying interest, it accrues against the cash value. If the cash value drops below the loan balance, the policy can lapse — and a lapse with a loan outstanding triggers a taxable event on accumulated gains. Avoidable with annual interest payments, but worth taking seriously.

Death benefit reduction. While the loan is outstanding, the death benefit is reduced by the loan balance. Repay the loan, the death benefit returns to full.

Direct Recognition dividend impact. On most whole life policies, the carrier reduces the dividend on the loaned portion of cash value. This is what makes Cove’s direct-lending model worth 1–1.5% per year on DR carriers. On NDR carriers, the savings are minimal — we say so out loud.

FAQ

Questions, answered.

Check your exact rate.

We’ll pull your carrier’s specific terms. About three minutes.

TODO · Tally form

Create the rate-inquiry form at tally.so, then set NEXT_PUBLIC_TALLY_FORM_ID.

Hidden fields will carry entry=cove-policy + UTM params. No placeholder handler is wired — the form ships when the ID is set.